• Increased non-brand search by over 15% in the last year.
• Project lead the Marketing migration and development of a new CRM system and Marketing Cloud Account Engagement (Pardot) from Zoho CRM and Zoho Campaigns.
• Optimizing the website for UX and CRO.
• Project leading the development of our events microsite, updating and managing it, setting up the payment gateway and successfully implementing a ticket sales procedure for online ticket purchasing.
• Project lead our website chatbot development.
• Conducted presentations and software demonstrations to whole business.
• Actively develop and share instructional training videos.
• Held training sessions through Microsoft Teams to ensure team continues to grow and develop it's knowledge and expertise.
• Set up, refined and monitored all marketing automation.
• Set up automation and integrations to close gaps between different platforms using Zapier.
• Set up full reporting deck using Looker Studio for GA4, Google Ads, Search Console, Technical SEO (CrUX, Lighthouse etc.) Social Media (Linkedin, Linkedin Ads, Facebook, Instagram, X).
• Participated in online company wide panel discussions tackling such as mental health awareness and impostor syndrome.
• Setting up, Managing and optimising paid ads on LinkedIn and Google Ads.
• Conducting competitor analysis, keyword research and content gap analysis.
• Managing budget allocation and ensuring the budget is spent effectively.
• Managing the podcast recording, liaising with speakers, arranging studio recording, podcast editing, hosting, distribution, and RSS feed updates.
• Video editing and animation creation.
• Designing advertisements for print.

• Managing the website
• Establishing smooth and efficient processes to ensure campaigns work correctly and can be tracked and attributed back to source.
• Implementing and maintaining new processes and workflows for lead to CRM attribution and campaign management.

Full mix marketing, Design and Website Development

• Creating artwork for printing projects, such as, posters, business cards, business stationery, flyers, leaflets, invites, booklets, calendars, wall decals, point of sale displays, showcase stands, pull up banners etc.
• Managing the marketing calendar.
• Designing and sending out marketing emails.
• Cleansing and segmenting our email marketing database.
• Rebranding the parent company, Faulkner Media Solutions
• Rebranding Rapido Print and also their latest acquisition, PIP Printing London.
• Designing, developing and maintaining their websites including an ecommerce portal website for the YMCA to purchase their branded merchandise.
• Purchasing the hosting, setting up the hosting, installing WordPress, building and designing the WordPress website for Faulkner Media Solutions: www.faulknerms.com
• Implementing and monitoring SEO for the Faulkner Media Solutions website.
• Refreshing the design of the Rapido Print website:
  www.rapidoprint.co.uk
• Setting up, installing, building and designing the WordPress website for PIP Printing London (Yet to go live). 
• Training other members of staff on how to update the website and manage the email database.
• Correcting the colour of printed materials to ensure brand consistency.
• Imposing artwork for printing to ensure wastage is kept to a minimum and that the staff in the finishing department can work efficiently.
• Monitoring the quality of printed products.

• Making sure all campaigns are delivered across all digital media channels available.
• Creating Email marketing templates for weekly newsletters and automated campaigns – using SugarCRM, NeonCRM, & Sendgrid.
• Record and measure effectiveness of Email marketing – open rates, clickthroughs, conversions (voucher uses, loyalty club sign ups etc.)
• Develop and measure Social Media campaigns and strategies
• Managing several social handles on the following websites: Facebook, Twitter, Instragram, Snapchat.
• Creating digital display media, remarketing, and social media videos & animated gifs.
• Creating and setting up Facebook and Snapchat photo filters.
• Creating video advertisements for internal video screens and OOH.
• Creating digital displays for slot machines, menu systems and attract mode (screensavers).
• Creating media for static digital displays.
• Creating digital displays for tills, Cammegh gaming table displays and ATM machines.
• Designing window vinyls and arranging installation, for internal displays and external.
• Designing pull up banners, leaflets, flyers, vouchers, direct mail, royal mail doordrops, posters, etc.
• Helping design and project manage a new website build
• Creating landing pages and updating content on our WordPress website.
• Co-organising events.
• Writing up procedures and terms & conditions for campaigns, ensuring
  the responsible people are clearly informed of how promotions & events
  will run.
• Training staff on how to use Adobe programs.
• Creating lighting features with Composer – controlling lighting with RGB and functions for events.
• Creating digital & static pitch side advertisements for Football and Rugby grounds.
• Managing a photoshoot and helping onsite for the photoshoot.
• Also fixing printer issues and helping people with computer problems.

• Successfully increased conversion rate by over 300% YoY.
• Mobile website designs – improvement in conversion by 200%
• Creating responsive HTML Email templates using Dreamweaver.
• Creating artwork and designs for websites and print using InDesign, Photoshop and Illustrator.
• Designing annual brochures, sales collateral (leaflets, certificates, order forms, returns forms, stationary, business cards, etc.)
• Evaluating user interface and flow of customers through the websites and making amendments.
• Evaluating drop off points of websites.
• Creating Landing pages for email marketing and SMS marketing campaigns.
• AB testing elements of the website and monitoring the results.
• Using Google Analytics to monitor email campaigns, PPC and Organic funnels.
• Heat mapping websites using Hotjar to evaluate which areas of the websites are working and which are better off being replaced or improved.
• Mocking up website designs via Photoshop and providing psd files to developers.
• Liaising with developers via skype and managing development process.
• Arranging printing of artwork.
• Managing a photoshoot and helping onsite for the photoshoot and video shooting.
• Designing signage and posters for the building..
• Monitoring PPC campaigns with the PPC Manager.
• Creating remarketing adverts.
• Setting up Google Shopping Feed extension to feed from the backend of Magento to google shopping.
• Developing the digital marketing calendar, ensuring all campaigns and activities are fully tagged, tracked and evaluated.
• Creating artwork for email promotions, creating landing pages.
• Maintaining website integrity, products and information fully up to date.
• Creating automated email marketing such as abandon cart emails, birthdays, order confirmation, dispatch confirmation, password reset, account creation, inactivity emails. All of these created in the back end of Magento using newsletter templates in HTML.
• Creating and setting up automated email campaigns using Newzapp, Madmimi, Signup.to and Magento to create transactional email templates.
• Creating personalised, segmented and targeted email/CRM campaigns.
• Writing and reporting on digital marketing & ecommerce statistics and presenting them weekly to the business.
• Creating and developing brand values and guidelines.
• Improving organic SEO – Meta titles, descriptions and keywords
• Attending seminars and webinars to keep ahead of the latest changes and trends in the digital world – website and marketing.
• Helping customers with problems with the website, gaining first hand user experiences in order to improve the website.
• Generating new leads via online channels
• Evaluating KPIs and identify trends and recommend activity to generate sales growth
• Social Networking, running the Facebook, Twitter, Instagram/Instagress and WordPress blog account
• Facebook advertising.
• Creating, monitoring and reporting on SMS marketing campaigns.
• Managing Junior Marketing Executive and delegating tasks as appropriate, training and monitoring KPIs.
• Using Interpise CRM system – alternative to sage.
• Designing and setting up stationary on Interprise for invoices, delivery notes, picking & packing notes.