Work Experience - Gemma Hogan | Curriculum Vitae

Gemma Hogan

Marketing leader and systems builder helping companies turn marketing into a scalable growth engine.

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About Me

I’m Gemma Hogan, a marketing leader and systems builder with nearly two decades of experience helping technology companies grow.

I currently lead marketing at Yodo1 Games, where I work across multiple business units and global teams. My role sits at the intersection of marketing, product, and commercial strategy. I help turn complex platforms into clear messaging, strong go-to-market strategies, and marketing programs that actually drive revenue.

I’m both strategic and hands-on. I enjoy building the systems behind marketing as much as shaping the strategy itself. That includes designing scalable marketing frameworks, improving CRM and lifecycle marketing, and connecting content, acquisition, and analytics into a structured growth engine.

I’m also deeply interested in how AI and automation are changing the way marketing works. I build automation workflows using tools like n8n and Zapier, and experiment with large language models to automate research, content generation, and marketing operations. My goal is always to create smarter systems that help teams move faster and focus on higher-value work.

Over my career I’ve worked across SaaS, AI platforms, gaming, and technology consulting, leading distributed teams and building marketing functions from the ground up.

At heart, I’m someone who likes solving complex problems, simplifying messy processes, and turning marketing into something scalable and measurable.

Fun Facts

I am British but live in Northern Sweden

Mommy to 1 beautiful little girl

Owns 1 dog, 2 giant rabbits and 1 gerbil

I'm a classically trained soprano

Experience

Head of Marketing

August 2025 - Present

Head of Marketing

Yodo1 Games

Lead global marketing across multiple business units, working closely with executive leadership to shape company positioning, go-to-market strategy, and growth initiatives.

My role sits at the intersection of marketing, product, and commercial strategy. I translate complex platforms and offerings into clear messaging, structured campaigns, and scalable marketing systems that drive measurable business outcomes.

Key focus areas include:

Developing positioning, messaging frameworks, and go-to-market strategies for new products and initiatives
Leading global marketing campaigns across content, SEO, paid acquisition, partnerships, and events
Building scalable marketing infrastructure including CRM strategy, lifecycle marketing, and demand generation frameworks
Creating thought leadership programs and industry content to position the company as a leader in the gaming and IP licensing space
Designing automation workflows using tools such as n8n, Zapier, and AI models to streamline marketing operations, research, and content production
Aligning marketing, product, and sales teams to create a unified growth strategy

I also focus heavily on building systems that make marketing more scalable and efficient, experimenting with AI and automation to improve workflows, increase output, and unlock new growth opportunities.

Growth Marketing Lead

May 2025 - August 2025

Growth Marketing Lead

Yodo1 Games

Lead Yodo1’s global marketing function across IP Licensing and Monetization.
Built scalable marketing infrastructure, processes, and attribution models from the ground up.
Developed and executed marketing, brand, and content strategies aligned with growth goals.
Improved paid media performance through data-driven testing and optimisation.
Partner with Sales and BD to align messaging and drive qualified pipeline.
Established brand identity and internal guidelines.
Manage and grow the marketing team, including hiring and onboarding.
Analysed past campaigns to uncover insights and inform strategy.

2023 - 2025

Senior Global Digital Marketing Manager

Roboyo

Increased non-brand search by over 15% in the last year.
Project lead the Marketing migration and development of a new CRM system and Marketing Cloud Account Engagement (Pardot) from Zoho CRM and Zoho Campaigns.
Optimizing the website for UX and CRO.
Project leading the development of our events microsite, updating and managing it, setting up the payment gateway and successfully implementing a ticket sales procedure for online ticket purchasing.
Project lead our website chatbot development.
Conducted presentations and software demonstrations to whole business.
Actively develop and share instructional training videos.
Held training sessions through Microsoft Teams to ensure team continues to grow and develop it's knowledge and expertise.
Set up, refined and monitored all marketing automation.
Set up automation and integrations to close gaps between different platforms using Zapier.
Set up full reporting deck using Looker Studio for GA4, Google Ads, Search Console, Technical SEO (CrUX, Lighthouse etc.) Social Media (Linkedin, Linkedin Ads, Facebook, Instagram, X).
Participated in online company wide panel discussions tackling such as mental health awareness and impostor syndrome.
Setting up, Managing and optimising paid ads on LinkedIn and Google Ads.
Conducting competitor analysis, keyword research and content gap analysis.
Managing budget allocation and ensuring the budget is spent effectively.
Managing the podcast recording, liaising with speakers, arranging studio recording, podcast editing, hosting, distribution, and RSS feed updates.
Video editing and animation creation.
Designing advertisements for print.

2022 - 2023

Global Digital Marketing Executive

Roboyo

Managing the website
Establishing smooth and efficient processes to ensure campaigns work correctly and can be tracked and attributed back to source.
Implementing and maintaining new processes and workflows for lead to CRM attribution and campaign management.

2021 - 2022

Freelance

Equinox Studio

Full mix marketing, Design and Website Development

Creative Artworker/Website Designer/Full Mix Marketing

2018 - 2019

Creative Artworker/Website Designer/Full Mix Marketing

Rapido Print

Creating artwork for printing projects, such as, posters, business cards, business stationery, flyers, leaflets, invites, booklets, calendars, wall decals, point of sale displays, showcase stands, pull up banners etc.
Managing the marketing calendar.
Designing and sending out marketing emails.
Cleansing and segmenting our email marketing database.
Rebranding the parent company, Faulkner Media Solutions
Rebranding Rapido Print and also their latest acquisition, PIP Printing London.
Designing, developing and maintaining their websites including an ecommerce portal website for the YMCA to purchase their branded merchandise.
Purchasing the hosting, setting up the hosting, installing WordPress, building and designing the WordPress website for Faulkner Media Solutions: www.faulknerms.com
Implementing and monitoring SEO for the Faulkner Media Solutions website.
Refreshing the design of the Rapido Print website:
www.rapidoprint.co.uk
Setting up, installing, building and designing the WordPress website for PIP Printing London (Yet to go live).
Training other members of staff on how to update the website and manage the email database.
Correcting the colour of printed materials to ensure brand consistency.
Imposing artwork for printing to ensure wastage is kept to a minimum and that the staff in the finishing department can work efficiently.
Monitoring the quality of printed products.

Digital Marketing Coordinator

2017 - 2018

Digital Marketing Coordinator

Victoria Gate Casino

Making sure all campaigns are delivered across all digital media channels available.
Creating Email marketing templates for weekly newsletters and automated campaigns – using SugarCRM, NeonCRM, & Sendgrid.
Record and measure effectiveness of Email marketing – open rates, clickthroughs, conversions (voucher uses, loyalty club sign ups etc.)
Develop and measure Social Media campaigns and strategies
Managing several social handles on the following websites: Facebook, Twitter, Instragram, Snapchat.
Creating digital display media, remarketing, and social media videos & animated gifs.
Creating and setting up Facebook and Snapchat photo filters.
Creating video advertisements for internal video screens and OOH.
Creating digital displays for slot machines, menu systems and attract mode (screensavers).
Creating media for static digital displays.
Creating digital displays for tills, Cammegh gaming table displays and ATM machines.
Designing window vinyls and arranging installation, for internal displays and external.
Designing pull up banners, leaflets, flyers, vouchers, direct mail, royal mail doordrops, posters, etc.
Helping design and project manage a new website build
Creating landing pages and updating content on our WordPress website.
Co-organising events.
Writing up procedures and terms & conditions for campaigns, ensuring
the responsible people are clearly informed of how promotions & events
will run.
Training staff on how to use Adobe programs.
Creating lighting features with Composer – controlling lighting with RGB and functions for events.
Creating digital & static pitch side advertisements for Football and Rugby grounds.
Managing a photoshoot and helping onsite for the photoshoot.
Also fixing printer issues and helping people with computer problems.

Digital Marketing Executive/Website Designer

2014 - 2017

Digital Marketing Executive/Website Designer

Salonwear Direct

Successfully increased conversion rate by over 300% YoY.
Mobile website designs – improvement in conversion by 200%
Creating responsive HTML Email templates using Dreamweaver.
Creating artwork and designs for websites and print using InDesign, Photoshop and Illustrator.
Designing annual brochures, sales collateral (leaflets, certificates, order forms, returns forms, stationary, business cards, etc.)
Evaluating user interface and flow of customers through the websites and making amendments.
Evaluating drop off points of websites.
Creating Landing pages for email marketing and SMS marketing campaigns.
AB testing elements of the website and monitoring the results.
Using Google Analytics to monitor email campaigns, PPC and Organic funnels.
Heat mapping websites using Hotjar to evaluate which areas of the websites are working and which are better off being replaced or improved.
Mocking up website designs via Photoshop and providing psd files to developers.
Liaising with developers via skype and managing development process.
Arranging printing of artwork.
Managing a photoshoot and helping onsite for the photoshoot and video shooting.
Designing signage and posters for the building..
Monitoring PPC campaigns with the PPC Manager.
Creating remarketing adverts.
Setting up Google Shopping Feed extension to feed from the backend of Magento to google shopping.
Developing the digital marketing calendar, ensuring all campaigns and activities are fully tagged, tracked and evaluated.
Creating artwork for email promotions, creating landing pages.
Maintaining website integrity, products and information fully up to date.
Creating automated email marketing such as abandon cart emails, birthdays, order confirmation, dispatch confirmation, password reset, account creation, inactivity emails. All of these created in the back end of Magento using newsletter templates in HTML.
Creating and setting up automated email campaigns using Newzapp, Madmimi, Signup.to and Magento to create transactional email templates.
Creating personalised, segmented and targeted email/CRM campaigns.
Writing and reporting on digital marketing & ecommerce statistics and presenting them weekly to the business.
Creating and developing brand values and guidelines.
Improving organic SEO – Meta titles, descriptions and keywords
Attending seminars and webinars to keep ahead of the latest changes and trends in the digital world – website and marketing.
Helping customers with problems with the website, gaining first hand user experiences in order to improve the website.
Generating new leads via online channels
Evaluating KPIs and identify trends and recommend activity to generate sales growth
Social Networking, running the Facebook, Twitter, Instagram/Instagress and WordPress blog account
Facebook advertising.
Creating, monitoring and reporting on SMS marketing campaigns.
Managing Junior Marketing Executive and delegating tasks as appropriate, training and monitoring KPIs.
Using Interpise CRM system – alternative to sage.
Designing and setting up stationary on Interprise for invoices, delivery notes, picking & packing notes.

Education

Building High-Performance Teams

Feb 2025

Building High-Performance Teams

Project Management Institute

Collaborative Leadership

Feb 2025

Collaborative Leadership

National Association of State Boards of Accountancy (NASBA)

Managing Virtual Teams

Feb 2025

Managing Virtual Teams

Project Management Institute

Career Essentials in Generative AI by Microsoft

Feb 2025

Career Essentials in Generative AI by Microsoft

Microsoft

Ethics in the Age of Generative AI

Feb 2025

Ethics in the Age of Generative AI

Project Management Institute

Generative AI: The Evolution of Thoughtful Online Search

Feb 2025

Generative AI: The Evolution of Thoughtful Online Search

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Learning Microsoft 365 Copilot and Business Chat

Feb 2025

Learning Microsoft 365 Copilot and Business Chat

Linkedin Learning

Streamlining Your Work with Microsoft Copilot

Feb 2025

Streamlining Your Work with Microsoft Copilot

Linkedin Learning

What is Generative AI?

Feb 2025

What is Generative AI?

Linkedin Learning

Generative AI for Digital Marketers

Feb 2025

Generative AI for Digital Marketers

Linkedin Learning

How to Generate Marketing Leads with AI

Feb 2025

How to Generate Marketing Leads with AI

Linkedin Learning

Strategic Thinking for Growth Marketers

Feb 2025

Strategic Thinking for Growth Marketers

Linkedin Learning

Email Marketing: Strategy and Optimization

Feb 2025

Email Marketing: Strategy and Optimization

Linkedin Learning

Email and Newsletter Marketing Foundations

Feb 2025

Email and Newsletter Marketing Foundations

Linkedin Learning

BA Hons Graphic Media Communication

2008 - 2011

BA Hons Graphic Media Communication

The University of Bradford

2011 - 2013

BA Hons Computer Games Design

The University of Huddersfield

2008 - 2011

BTEC National Diploma in Graphic Design

Kirklees College

Skills

Marketing & Strategy Skills

Marketing Leadership
Performance Marketing
Digital Marketing
ABM Strategy
Market Research
Marketing Campaigns
Marketing Strategy
Strategic Marketing
Growth Marketing
Go-to-Market Strategy
Brand Strategy
Brand Marketing
Brand Building
Product Marketing
Product Launch
Sales Enablement
Messaging
Customer Experience
Lead Generation
Demand Generation

Design & Creative Skills

Graphic Design
Print Design
UX/UI Design
Website Design
Video Editing
Video Advertising
Writing & Copywriting
Communication & Messaging
Presentations
Educational Videos & Training Portals
Adobe Photoshop (Photo editing, graphic design)
Adobe Illustrator (Vector graphics, branding, icons)
Adobe InDesign (Print & editorial design)
Adobe Lightroom (Photo color correction & enhancement)
Adobe After Effects (Motion graphics & video effects)

Technology & AI Skills

Microsoft Copilot
AI Productivity
Generative AI
Computer Ethics

Office Software

Word
Excel
Powerpoint
Publisher

Leadership & Management Skills

Team Leadership
Managing Virtual Teams
Building High-Performance Teams
People Management
Collaborative Leadership
Strategic Thinking
Establishing Strategic Partnerships
Project Management
Resource Allocation
Budgeting
Key Performance Indicators (KPIs)
Return on Investment (ROI)
Team Management
Delivering Training

Digital & Online Marketing Skills

Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Pay-Per-Click (PPC)
Social Media - Paid & Organic
Email Marketing
Online Advertising
Web Analytics
Google Analytics
Google Ads
Display Advertising
Digital Strategy
CRM (Customer Relationship Management)
CRM Database Management
HubSpot
Salesforce
Salesforce Marketing Cloud Account Engagement (Pardot)
SugarCRM
Neon CRM
Zoho
E-commerce
Influencer Marketing
Marketing Automation
Process Automation using Zapier

Website Design & UX Tools

Adobe Photoshop (Photo editing, graphic design)
Adobe Illustrator (Vector graphics, branding, icons)
Adobe InDesign (Print & editorial design)
Adobe Lightroom (Photo color correction & enhancement)
Adobe After Effects (Motion graphics & video effects)

Languages

English

100%
Swedish

50%
HTML

80%
CSS

80%
SQL

50%
Python

50%

Posts

Testimonials

I had the absolute pleasure of working with Gemma at Roboyo, and I can’t recommend her highly enough. She’s one of those rare people who thrives on solving problems—not just for the sake of cracking the puzzle but because she genuinely loves helping her team. No matter what challenge comes her way, she tackles it head-on with a solutions-focused mindset.

Gemma is always looking for ways to improve things. She’s naturally curious and constantly researching new tools, strategies, and ways of working to make marketing more effective. On top of that, she’s a passionate learner, always expanding her knowledge in digital marketing and beyond, which makes her an invaluable source of fresh ideas.

One of the things that really sets her apart is her love for marketing technology. Whether it’s websites, Ad platforms, or CRM systems, she’s all over it. She led the charge on our recent Salesforce CRM implementation, digging deep into business needs, working closely with third parties, and making sure the whole team was set up for success with thorough and clear training. She made what could have been a complex, painful process feel smooth and seamless.

Bottom line—Gemma is brilliant. She’s smart, proactive, and a true team player.

I have had the absolute privilege of working with Gemma for the past two years, and I can confidently say she is the best employee I have ever worked with. She is an expert in her field, mastering everything she knows, and if she encounters something unfamiliar, she doesn’t stop until she finds the answer—collaborating with those around her to ensure the best outcome.

Beyond her incredible expertise, Gemma is an outstanding team player. She is always willing to step in and support her colleagues whenever needed, making her an invaluable part of any team. What truly sets her apart, however, is her genuine care for the people she works with. She not only delivers exceptional work but also fosters a positive and supportive environment, ensuring those around her feel heard and understood.

Any team would be lucky to have Gemma. She is not just an exceptional employee—she is an irreplaceable asset.

Gemma managed me for over a year at Roboyo, and I couldn’t speak more highly of her skills, quality of work, and leadership. Under her guidance, I gained valuable expertise in paid ads, reporting, and website/WordPress management. More importantly, she significantly boosted my confidence, both in my role and in my day-to-day life.

Beyond her professional expertise, Gemma is incredibly empathetic, always looking out for others and prioritising their well-being. She fosters a positive and supportive work environment, making each day more enjoyable and always being there when you need a lift.

Any marketing team would be fortunate to have her, she deserves a role where she can grow, thrive, and be recognised for her many talents.

Gemma is one of the most incredible Marketing professionals I have ever had the pleasure of working with. She's a rare type of colleague where she's a fantastic team player who's ready to lift and support anyone in need, but she's a natural leader who's advice people respect.

Her intricate knowledge and understanding of B2B marketing is only the tip of the iceberg with her as she possesses patience, drive, humility, compassion, and problem-solving in abundance. Whether it's designing and building international marketing campaigns, launching multi-day live web events or building department strategies that improve efficiency, team satisfaction and output - I've seen her tackle it all and provide invaluable impact.

When you work with Gemma you implicitly trust her to get the job done, because the quality, depth and impact of her work truly speaks for itself. Good luck with your next venture Gemma!

Working with Gemma is an absolute pleasure. She combines deep digital marketing expertise with a no-nonsense, results-driven approach, making agency/client collaboration seamless and highly effective.

Over the course of our work together, we’ve tackled major digital projects as well as the essential (but often overlooked) work of continuous optimisation. She ensures campaigns perform at their best and deliver maximum returns. Her ability to balance big-picture strategy with hands-on execution is invaluable.

Gemma is the kind of A player you want on your team. She’s highly skilled, pragmatic, and always focused on impact.

I had the pleasure of working with Gemma on several website and digital marketing campaign projects during our time at Roboyo, and she was truly outstanding. She's not only a brilliant marketing leader with a sharp strategic mindset, but also an incredibly supportive and collaborative teammate.

Gemma brings an infectious energy to everything she does. She’s proactive, solutions-focused, and has a real talent for aligning teams and driving complex marketing initiatives forward with clarity and enthusiasm. Her deep knowledge of digital marketing, automation, and digital transformation is matched by her ability to turn ideas into measurable results.

Working with her was both inspiring and a true learning experience. She’s someone you definitely want on your team — and someone I hope to work with again in the future.

Gemma has been an outstanding leader in designing and testing the marketing processes within Salesforce Marketing Cloud Account Engagement. Her ability to manage competing priorities whilst maintaining a high standard of work is truly commendable.

Gemma's dedication and proactive approach have been instrumental to the success of this workstream. A huge thank you for her hard work, resilience and professionalism throughout this project.

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